Chatham Rebranding

Synchrocom

 

A total brand restart for Chatham, a company specializing in lab-created gemstones. They were introducing their colored diamonds and needed to change the public's negative perception of lab-created versus mined stones. This required a new logo, tagline, and overall a more upscale feel then they previously had. We created an entire suite of marketing materials, directed to both jewelers and consumers, complete with an introductory marketing package, tradeshow booth and signage, sales materials, and identity package.

 

concept, logo creation, tagline, layout,